About Us
The Way is a lifestyle path rooted in the healing wisdom of plants, ritual, and self-care, as well as in our own innate capacity to heal ourselves. It offers daily practices of care for body, mind, and spirit, created to support women through the transitions of midlife and beyond.
It began with Françoise’s personal practices and lived experiences, and deepened through her work with women in clinical aromatherapy, herbalism, and holistic coaching. It has also been shaped by study with wise women who are redefining what it means to move through the second half of life with intention, beauty, and ease.
The Way opens the door to a world of plant-based support for women in midlife and beyond. It is here to guide and inspire you as you cultivate balance and well-being in all aspects of your life.
What Makes This Different
Midlife brings enormous change - physically, emotionally, and spiritually. Most women are told to fix, hide, or medicate their way through.
The Way offers something different.
It guides you on how to support yourself from the inside out.
And if you follow it - if you live it - your experience of this transition can shift entirely.
We don't have to fear our bodies. We need to nurture them. This is how you take your power back.
The Way Is Built on Three Pillars
Body – Hormonal support, nourishment, movement, and sensory care
Mind – Nervous system healing, emotional clarity, stress resilience
Spirit – Connection, intuition, ritual, meaning, and beauty
Every article, ritual, and product on this site is a tool.
Not just something to read, but something to live.
The Women’s Circle
At the heart of The Way is The Women’s Circle - a ritual product collection formulated to support your hormones, calm your nervous system, and help your skin reflect how good you feel inside.
This isn’t surface-level beauty. It’s transformation that begins within, and becomes visible over time.
This Is The Way
This isn’t about trying to stay the same.
It’s about caring differently and evolving.
About finding what truly supports you and makes you glow, and choosing it, over and over again.
Our Name
This is the stone,
drenched with rain
that points the way.
— Santōka, 20th century Japanese poet
The name The Way emerged after Françoise came across this Buddhist poem during a particularly transformative time in her life. It reminded her that the path that feels most challenging is often the one guiding us toward awakening.
Midlife can sometimes feel like a stone in the road, unwelcome, heavy, uncertain. But it may be the exact moment pointing us toward who we’re truly meant to become.