A Note From Françoise
Hi friends,
My name is Françoise and I'm so glad you found your way here.
One of the things I hear often is, “You’re so calm.” It wasn’t always this way.
I grew up in a high-stress environment and left home at an early age searching for peace and a different way of living. For several years, I followed the Grateful Dead around the country. Living this way taught me how to be resourceful, self-reliant, and deeply intuitive. It also taught me how to slow down enough to listen to myself rather than constantly looking outside for answers.
When I eventually returned home, I began working at a small health food store on the East Coast. I was surrounded by women who seemed to know everything about herbs, whole foods, and caring for the body in a more natural way. Being in that environment changed me.
At the time, I wanted to study holistic healing, but instead I moved to New York and entered the fashion industry, later moving into real estate. Over time, the pace of modern life, chronic stress, overstimulation, and years of disconnecting from my own needs slowly took their toll. Even though I was still the friend who always knew what herb to take or what supplement might help, I had drifted far away from myself.
After years in New York, my husband and I moved to Philadelphia. For the first time in my life, I had space. I was building my first wellness brand, life had become quieter and more creative, and I no longer felt like I was constantly hustling just to survive.
And then, almost the moment I finally slowed down, my health began trying to get my attention.
After eventually being diagnosed with lupus, I began reevaluating nearly every aspect of my life, from chronic stress and emotional health to nourishment, rest, environment, and the ways the body responds to prolonged overwhelm. I immersed myself in therapy, mindfulness practices, herbalism, aromatherapy, nervous system support, and creating a slower, more intentional way of living. Through this diagnosis of what I was told was an incurable autoimmune disorder, I made a profound shift in the way I was living. It marked the beginning of my return to myself. Years later, my doctors no longer believed I met the criteria for lupus, an experience that permanently changed the direction of my life.
What followed was years of deep inner work, therapy, self-reflection, and study.
Much of my work today is rooted in helping people slow down enough to hear themselves again. The Way grew out of this perspective, not as an escape from life, but as a different way of moving through it.
I hope you'll join me in making our lives as beautiful and well-lived as possible.
Warmly,
Françoise