Dear friends,

The Way didn’t begin as a business idea. It began as a quiet, personal awakening.

In my mid-40s, I was forced to stop overriding myself. The changes in my body were impossible to ignore—but what they revealed was even more powerful: how disconnected I’d become from what I actually needed. Physically, emotionally, spiritually.

I couldn’t keep pushing through. I couldn’t keep doing things the way I always had. My nervous system was overextended. My hormones were shifting. My skin was changing—and beyond all that, how I viewed myself and my role in the world was shifting too. I was waking up.

Listening Instead of Pushing

This wasn’t just a phase to get through. It was an unraveling of old patterns. A call to stop living on autopilot. To tune in and listen.

And when I did, I realized how little of the wellness world spoke to what I actually needed: support that felt beautiful. Grounding rituals. Honest nourishment. Deep rest. Something that honored the reality of hormonal change while also tending to the nervous system and skin in a way that didn’t feel mass-market, cold, or stale.

I wanted to feel good in my body—but I also wanted to nurture my soul.

Creating What I Couldn’t Find

So I started creating what I couldn't find. What began as a personal practice became part of the lives of my friends and private aromatherapy and holistic coaching clients, and eventually became The Way Apothecary.

As I moved through this threshold, something in me transformed. I became more discerning. I learned how to protect my energy and my boundaries. I came to understand what divine femininity really means—not something soft or vague, but a rooted, honest, unapologetic way of being.

This wasn’t just about wellness. It was about metamorphosis.

A Path Through

The Way is a reflection of that journey. These products are a collection of tools, rituals, and offerings to support you in your own transformation—from hormonal shifts to emotional ones. It’s a path to care for your body while you give birth to the woman you will be for the next half of your life.

Listen

Despite all the fear-mongering and negativity out there, I promise you this: midlife—and all that it encompasses—truly is an awakening, if we choose to lean in and listen.

I hope you'll join me in making this time in our lives as beautiful, transformative, and empowering as possible.

Take good care,
Françoise