

A Letter from Françoise
Dear friends,
The Way didn’t begin as a business. It began as a quiet, personal awakening, one that had been forming for decades.
I’ve cared for my body and spirit since I was 18. Even during the most intense, fast-paced years living in New York, San Francisco, and Philadelphia, I always found small ways to nourish myself: herbs, movement, rest, aromatherapy. But like many women, I spent years pushing through stress, holding too much, and overriding what my body and inner voice were trying to say.
In my mid-40s, I began to notice a quiet shift. The things that had supported me for years no longer felt quite right. My body and skin had grown more sensitive. My nervous system responded more easily to stress. And my energy now felt more finite, more precious.
Rather than resist that, or try to mask it, I leaned in. I knew it was time to care for myself on a deeper level than ever before.
Listening Instead of Pushing
This wasn’t just a phase to suppress. It was a transformation- physical, emotional, and spiritual. A shedding of old identities. A quiet but powerful call to live in alignment.
I began listening instead of overriding. I stopped trying to fix myself and started truly caring for myself. And in that process, I realized how little of the wellness world speaks to women at this stage of life in a way that feels grounded, calm, honest, and beautiful.
I wasn’t looking for cold advice or a list of things to fix. I wanted a way of living that felt in line with who I was becoming. I longed for rituals that nourished me on every level, that brought beauty and meaning into my day. And more than anything, I didn’t want to be treated like I was broken. I wanted to feel whole and empowered, even as everything around me, and within me, was changing.
A Different Kind of Support
As I move through perimenopause, I chose not to follow the common path of hormone therapy, weight-loss drugs, or Botox, because it never felt right for me. I’ve always trusted the body’s intelligence, and I wanted to work with it, not override it. I know that if I take care of my body, it will take care of me.
So I turned to what I had been cultivating all along: daily care, aromatherapy, herbs, nervous system support, emotional healing, and a deeper connection to the spiritual side of life.
This path has allowed me to feel strong, clear, and beautiful at 50, not because I’ve resisted aging, but because I’ve embraced a new way of living.
The Glow Is Real
Whenever I tell women that I formulate skincare, they almost always say the same thing:
“I was just about to ask you what you use, your skin is glowing.”
And while yes, what I use on my skin matters, what matters even more is how I live.
My skin reflects everything happening behind the scenes: how I nourish my body, how I handle stress, how I protect my energy, how I rest.
This glow comes from a mind-body-spirit approach. And it’s something you can learn and experience too.
The Way
The Way is a lifestyle.
It’s a path for women who are ready to feel good in their bodies, clear in their minds, and rooted in their spirits, maybe for the first time.
It’s a holistic approach grounded in three pillars:
Body – daily rituals, nourishment, hormonal balance, movement, and sensory care
Mind – nervous system healing, stress resilience, emotional safety
Spirit – connection, meaning, ritual, intuition, and beauty that starts within
The Way is about caring for your body, your mind, and your spirit with the kind of depth this phase of life truly deserves.
Your Invitation
If you’re ready to let go of the fear, the pressure, and all the outdated noise about what this life stage should look like, come with me.
There is another way. A better one. The Way provides this roadmap for you.
Take good care,
Françoise